Lego Serious Play®

For Creative, Participative, and Action-Focused Teams

What is Lego Serious Play®?

LEGO® Serious Play® is an innovative methodology that uses LEGO® bricks to transform abstract ideas into concrete models. It allows people to think with their hands, explore new perspectives, and build meaning visually and collaboratively.

It is an experiential, powerful and highly participatory tool that accelerates creativity, alignment and decision-making within teams and organizations.

What is Lego Serious Play® used for?

In contexts where it is necessary to think differently, generate new solutions or delve deeper into key conversations, LEGO® Serious Play® helps to:

  • To foster creativity and innovative thinking

  • Facilitate the participation of all team members

  • Unlocking ideas that don't emerge in traditional conversations

  • Building a shared vision on strategic challenges

  • Solving complex problems collaboratively

  • Explore scenarios , strategies , and decisions with greater clarity

  • Strengthen the connection and trust within the team

It is an ideal methodology for working on strategy, culture, vision, purpose, roles, collaboration, and change processes.

Benefits of implementing Lego Serious Play® in your organization

  1. 100% team participation

    Everyone contributes equally, generating richer, more inclusive, and more effective conversations.

  2. Greater creativity and innovative thinking

    The manual and visual approach breaks with usual patterns and opens up new ways of understanding problems and solutions.

  3. Shared vision and stronger decisions

    The models built allow us to see the complete system, align perspectives, and make decisions with greater clarity.

  4. Open and in-depth communication

    Participants express ideas and emotions more confidently and authentically, overcoming common barriers.

  5. Meaningful and memorable learning

    Experience facilitates retention, commitment, and immediate application of discoveries in daily life.

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